Australia’s Tour of Sri Lanka: Seven Network Secures Broadcasting Rights
After weeks of uncertainty for cricket fans across Australia, the Seven Network has swooped in to secure the broadcasting rights for Australia’s upcoming tour of Sri Lanka. With just 12 days left before the first Test kicks off, Seven Network’s last-minute deal promises to bring all the action to viewers through their free-to-air stations and the 7plus app. This move comes as a relief to many who were facing the possibility of missing out on the two Tests and two ODIs.
The Significance of the Deal
The importance of this deal cannot be overstated, as it marks a rare opportunity for Australian viewers to witness a non-Ashes overseas Test series on free-to-air TV. The last time such a tour was broadcast in Australia was way back in 1997 during Mark Taylor’s team’s matches in South Africa. This development underscores Seven Network’s commitment to delivering high-quality cricket coverage to the Australian audience.
Expert Insights and Historical Context
Joel Starcevic, Seven’s head of cricket, expressed his excitement about showcasing the tour and emphasized the enduring love Australians have for cricket. This sentiment is echoed by the fact that every men’s Test tour has been televised in Australia for the past 30 years, highlighting the nation’s deep-rooted passion for the sport. The history-making aspect of this broadcast deal adds another layer of significance, as it breaks the trend of overseas tours being limited to subscription-based platforms.
Foxtel’s Role and Future Prospects
Foxtel, a key player in broadcasting Australian cricket matches overseas, has maintained a stronghold on the rights for several years. However, with their recent agreement to sell to DAZN, an overseas sports streaming service, the landscape of cricket broadcasting in Australia is poised for a potential shift. As Amazon secures rights to ICC events in the coming years, the future of bilateral series coverage remains uncertain.
In conclusion, Seven Network’s acquisition of the broadcasting rights for Australia’s tour of Sri Lanka marks a significant moment in the realm of cricket broadcasting in Australia. With a rich history of cricket fandom and a growing appetite for international matches, this deal ensures that fans can enjoy the thrill of the sport from the comfort of their homes. As the countdown to the tour begins, anticipation and excitement are palpable among cricket enthusiasts nationwide.
